In our conversations with investors, we run across a lot of different ideas about what impact investing is and isn’t, so we wanted to take the time to share our preferred definition and viewpoint.
For impact investors to generate measurable social returns, it’s critical to identify an investment strategy that specifies how the intended social outcome will be achieved.
We align our approach to the framework provided by the Impact Management Project (IMP), which describes 5 dimensions of impact: What, Who, How Much, Contribution, and Risk.